brănd: 1. A trademark or distinctive name identifying a product or a manufacturer. 2. A distinctive category; a particular kind.
What We Do
Product/Service Design or Augmentation- differentiate your offerings, and address your customer's actual needs rather than what all your competitors are offering. We will work with your existing marketing group to help identify what works with customers, and what doesn't.
Marketing - use multi-pronged campaigns, and demonstrate what may be missing from your existing formula (hint: you might not see it yourself).
Merchandising - build mindshare and find effective buzz words. Offer compelling bundles and killer-offers.
.How We Do It
We reconcile what you're currently offering to your customers, from their point of view and yours. If there are inconsistencies, we help you see what is missing, and what should be done to fill the void.
Most of our clients have a dedicated staff to help offer their products and services. Yet we find some truth to the belief that marketing groups and their customers do not always communicate well. New acronyms, correct industry buzz-words, competitive forces, or fast moving trends cause confusing and misconceptions. Overt marketing practices are also easily viewed as profiteering, rather than an earnest attempt to match a valuable service with the genuine need of a customer.
This starts with communication, which builds an understanding of the real problems -- at a high and low level -- within an industry. Once this understanding is established, you can properly address what customers really want and how to properly sell those solutions.
Read about some of our examples with produce design, marketing, and merchandising.