It doesn't matter if you are the king of your industry, or fighting to get there. The outwitting never stops, and it often involves thinking not only about competitors, but customers, suppliers, service providers and regulators. There are also internal challenges, like workflows, accidents, training, sickness, breakdowns and the occasional 100-year incident, which strangely occur more frequently than that. The best plan of action is...to have several plans of action, both what you want to do, and what you may have to respond to.